Re-Writing The Rules For Our Daughters.

Author of 5 books, podcaster, parent trainer, husband and father.

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Last night, during the Super Bowl, the company Always aired a commercial that was as moving as it was good advertising on the biggest advertising stage of the year. Here's the full-length commercial in case you missed it...

I’ll be honest. As a man, I never pay attention to commercials on feminine hygiene products. I’m sure that comes as no surprise to anyone reading this. I find them uncomfortable and awkward, even if it’s just me and my wife, watching TV alone at home. I’ll make an excuse to either leave the room until the commercial is over, or engage in a conversation with her about something completely unrelated.

As the father of 4 daughters, however, I choked back a few tears as I watched this particular commercial. From Always, of all companies! And during the Super Bowl? Wow!

When you think about it, however, could there be a more perfect time to air an ad like this? Not just “the BIG game” timing, but during this generation, and in our world, in general.

Just A Girl?

For as long as females have been on earth, they’ve been subjected to some hurtful stigmas; some even used as insults to boys- “You’re such a girl!” “Stop acting like a girl.” “You run like a girl.” “You’re crying like a girl.” “You can’t do the same thing as boys.” “That’s women’s work.” “This sport is only for boys!” “You’re not strong enough…you need a man’s help!” And the list goes on!

Unfortunately, our wives and daughters have heard this for so long, that they’ve started to believe this about themselves. They really think they’re not as strong, not as good, and not as smart, or as worthy as the boys. They’ve lost their self-confidence, and their worth as human beings, because the world has convinced them that they’re “just a girl!” and nothing more.

Why does this happen?

The Target on our Girls.

You don’t have to look too far or too hard to discover how true this is. I don’t really need to mention the multi-billion dollar pornography industry flowing around us like open sewers do I? Nor do I need to mention that an alarming rate of young girls are being kidnapped and trafficked in global prostitution. Or maybe I should mention this. Maybe I should make one glaring thing clear. Regardless of our so-called equal rights society, our women are degraded every day. They are portrayed as weak, vulnerable, or trophies to be won, instead of human beings to be loved and cherished, and treated with respect. Unfortunately our daughters see this and then look in the mirror at what they believe is a “not-good-enough” version of themselves.

Add in the absence of parental affirmation, mostly from their fathers, and it’s no wonder our girls fall victim to pornography and sex-trafficking. Too many young girls are growing up with an extremely low self-image. They’ve bought into a lie that says, “You’re just a girl. You’re an object. You’re game for boys to hunt!” Look no further than Nickelodeon or Disney to find this truth.

When did acting like a girl, or being a girl, become a bad thing? And when did this target, that society places on them, become their identity? It’s unfair, and it’s untrue!

Re-writing the Rules!

It’s time to re-write the rules. Yes, our girls need to embrace the awesome person God created them to be, but it’s also our responsibility, as husbands and fathers (and even moms), to help them see this and believe this. If we want the rules that have crippled our society for so long to change, we need to be the catalyst behind it. Truth is, my daughters are strong. They’re beautiful and talented and smart. So is my wife. They have every reason in the world to be proud of the gender they are and the gifts they’ve been blessed with.

As their husbands and fathers we have to invest in our girls and let them know how valuable they are. They need to know how much this world needs women, who believe in themselves and aren’t afraid to stand up, rise up, speak up, and be the leader God created them to be. Fact is, I want my wife and daughters to act like girls, because that’s who they are, and that’s the way God made them. He never makes a mistake!

Believing in our Daughters.

Being a girl is a good thing. In fact, it’s a beautiful thing. Not only are our daughters going to be future leaders, mothers, and wives, who help to change this world, and lead their families, they’re leaders now. All of them. The culture we live in hits them hard with stigmas and stereotypes that just aren’t true. The only way they’ll believe otherwise is through our belief in them. From both their mothers and fathers.

I believe in my daughters. I believe in my wife. I believe they’ve been perfectly created to be just who they are. They are girls. They are strong. They are leaders. And you better believe they are going to act like it!

How can you encourage the girls in your life?

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Mike and Kristin Berry are the Co-Founders of The Honestly Adoption Company and have been parents for nearly two decades. They are the authors of six books, and the host of The Honestly Adoption Podcast.

Sarah Gray

Sarah Gray is the executive assistant to Mike and Kristin Berry. And she is the best in the land. In addition to providing a warm and friendly response to the many emails our company receives on a weekly basis, she also manages Mike and Kristin’s speaking and meeting schedules, and makes sure that team events go off without a hitch.

Nicole Goerges

Nicole Goerges is a Content Contributor & Special Consultant for The Honestly Adoption Company. She works with Mike and Kristin as a recurring co-host for the Honestly Adoption Podcast, and co-host of Kitchen Table Talks, exclusive video content for Oasis Community, along with Kristin. She is a fellow adoptive mom, and former foster parent.

Matt McCarrick

Matt McCarrick is the Content Production Specialist for The Honestly Adoption Company. If you’ve loved listening to our podcast, or enjoyed any of the videos trainings we’ve published, you have Matt to thank. He oversees all of our content production, from video edits, to making sure the tags are correct on YouTube, to uploading new videos to Oasis, to hitting publish on a podcast episode, he’s a content wonder!

Karen Anderson

Karen Anderson is the Community Engagement Specialist for The Honestly Adoption Company. She spends the bulk of her time interacting with, and helping, people through our various social media channels, as well as providing support for Oasis Community members through chat support or Zoom calls. In the same spirit as Beaver, Karen is also passionate about connecting with parents and making them feel loved and supported. Karen is also an FASD trainer and travels often, equipping and encouraging parents.

Beaver Trumble

Beaver Trumble is the Customer Care Specialist for The Honestly Adoption Company. Chances are, if you have been in need of technical support, or forgotten your password to one of our courses, you have interacted with Beaver. He is an absolute pro at customer care. In fact, he single-handedly revolutionized our customer care department last year. Beaver is passionate about connecting with parents and making them feel loved and encouraged.

Kristin Berry

Kristin Berry is the co-founder of, and Chief Content Specialist for, The Honestly Adoption Company. She spends most of her time researching and connecting with guests for our podcast, as well as direction, designing and publishing a lot of the content for our social media channels, blog and podcast. She loves to connect with fellow parents around the world, and share the message of hope with them.

Mike Berry

Mike Berry is the co-founder of, and Chief Marketing Specialist for, The Honestly Adoption Company. He spends the bulk of his time and energy designing and building many of the resources you see within our company, as well as social media and email campaigns. His goal is to use media as a means to encourage and equip parents around the world. He is also the co-host of The Honestly Adoption Podcast.